29 March, 2024
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Today (March 29) marks the grand opening of the eagerly awaited 6th edition of Hong Kong Brands and Products Expo (HKBPE), Macau at the Macau Fisherman’s Wharf Convention and Exhibition Centre. Spanning four days and concluding on April 1, the expo sets the stage for an Easter festivity brimming with attractive deals, exhilarating entertainment, and memorable experiences for attendees.
At the opening ceremony this morning, Dr Wingco Lo, President of the Chinese Manufacturers’ Association of Hong Kong (CMA), shared his excitement about the expo, highlighting its role in cultivating synergistic ties between Hong Kong and Macau. Dr Lo stated, “Macau’s booming tourism sector and expertise in hosting grand international events will elevate the expo to new heights. Simultaneously, the renowned HKBPE brand, cherished by Chinese consumers, is set to entice an even larger influx of tourists to Macau.”
Distinguished guests, including Mr Vincent U, President of Macao Trade and Investment Promotion Institute (IPIM); Ms Maria Helena de Senna Fernandes, Director of Macao Government Tourism Office; Ms Lo Tsz Man, Head of Foreign Trade Division of Economic and Technological Development Bureau of the MSAR Government; Dr Chan Pak Li, Bernard, Under Secretary for Commerce and Economic Development of the HKSAR Government; and office-bearers of the CMA, including Vice President cum Chairman of the CMA Exhibition Services Limited Mr Ivan Sze, Honorary Permanent President Dr Allen Shi, Executive Vice President Dr Warren Ma, Vice Presidents Mr Simon Wong, Mr Dennis Ng, Mr Albert Chuang and Dr Ellis Wong, and CEO Mr Ralph Chow, as well as the Promotional Ambassador of this year’s HKBPE, Macau, Ms Nancy Sit, also graced the opening ceremony with their presence.
This year’s HKBPE, Macau boasts five thematic zones with over 230 booths, showcasing a vast array of Hong Kong and global products. Visitors can explore a wide range of offerings, including cooked food, packaged food and beverages, dried seafood, home appliances, sophisticated kitchenware, beauty and healthcare products, as well as apparel and accessories. Exceptional bargains await, with selective merchandise available at substantial discounts of up to 90% off, or for the unbelievable price of MOP$1.
To celebrate the CMA’s 90th anniversary, exhibitors are distributing exclusive lucky bags on the opening day. These bags are packed with splendid surprises, such as premium American kitchenware, fresh yogurt products, and dried abalone, at greatly discounted prices of up to 90% off. The allure of these lucky bags and the best deals has attracted throngs of visitors this morning.
Visitors can also partake in interactive games and lucky draws, where they stand a chance to win fantastic prizes worth over MOP$500,000 in total. Prizes include high-end home appliances, bedding sets, hotel accommodations, and hotel dinner buffets.
HKBPE is renowned for its commitment to providing thrilling entertainment activities and unforgettable moments for the whole family. This year, visitors can enjoy a vibrant programme of engaging Easter-themed workshops and captivating live stage shows, featuring renowned Promotional Ambassador Nancy Sit and winners of the Miss Exhibition Pageant. Additionally, an impressive Kamcha (Hong Kong-style milk tea) masterclass will be offered, adding to the excitement and cultural experience.
The expo welcomes visitors daily from 11:00 am to 7:00 pm, with free admission for all. To enhance convenience, the organiser have arranged for complimentary shuttle bus services on five routes throughout the city.
About the Chinese Manufacturers’ Association of Hong Kong
Established in 1934, the Chinese Manufacturers’ Association of Hong Kong (The CMA) is a not-for-profit business organisation focusing on promoting Hong Kong’s trade and industrial development. The association’s mission is to provide a platform for businesses to grow and to reflect industries’ views on the government’s public policies and their implementation. It also plays a proactive role in fostering community development and economic cooperation between Hong Kong and the Mainland and global economies. Today, CMA has become one of the most representative commercial and industrial associations in Hong Kong, with over 3,000 member companies.
About the Hong Kong Brands and Products Expo
The Hong Kong Brands and Products Expo (HKBPE) was first held by the CMA in 1938 and has since made tremendous contributions to promoting Hong Kong’s industries and external trade. Attracting millions of visitors every year, HKBPE has become one of Hong Kong’s most important annual events and is deeply rooted in the hearts of the local community. Over the years, the CMA has organised HKBPE in many major mainland cities, and in 2016, the expo made its debut in Macau.
| Date | March 29 to April 1, 2024 (Friday to Monday) |
| Venue | Macau Fisherman's Wharf Convention and Exhibition Centre |
| Opening hours | 11:00 am to 7:00 pm (No admission to the Expo after 6:30 pm everyday and 6:00 pm on last day) |
| Admission | Free of charge |
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| Thematic Zone | Leisure Food Zone; Health Preserving Food Zone; Yummy Food Zone; Living & Household Products Zone; Fashion & Beauty Products Zone |
| Highlights |
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| Website | www.hkbpe.com.hk |
Mr Vincent U (10th from the left), President of Macao Trade and Investment Promotion Institute (IPIM); Ms Maria Helena de Senna Fernandes (8th from the right), Director of Macao Government Tourism Office; Ms Lo Tsz Man (8th from the left), Head of Foreign Trade Division of Economic and Technological Development Bureau of the MSAR Government; Dr Chan Pak Li, Bernard (9th from the right), Under Secretary for Commerce and Economic Development of the HKSAR Government; Dr Wingco Lo (9th from the left), President of CMA; Mr Ivan Sze (7th from the right), Vice President cum Chairman of the CMA Exhibition Services Limited; Ms Nancy Sit (6th from the right), Promotional Ambassador of the Hong Kong Brands and Products Expo, Macau and other office-bearers of the CMA officiated at the opening ceremony
Dr Wingco Lo, President of CMA, is confident that the 6th Hong Kong Brands and Products Expo, Macau will achieve great success
The 6th Hong Kong Brands and Products Expo, Macau, opened today at Macau Fisherman’s Wharf Convention and Exhibition Centre