“Hong Kong Top Service Brand Awards” (launched in 2005) is co-organised by the Hong Kong Brand Development Council (BDC) and the Chinese Manufacturers' Association of Hong Kong (CMA). It aims to give recognition to outstanding service brands established by Hong Kong companies, to encourage local enterprises in pursuit of excellence, to promote Hong Kong services, and to enhance the profile, both locally and internationally, of Hong Kong industries.
To be eligible, an entry brand should be established in Hong Kong or have substantially close relations with Hong Kong; and the entry company should have been registered in Hong Kong, and possess exclusive rights to fully control the operational activities under the entry brand. Entrants have to go through a rigorous vetting process comprising Review of Judging Panel, Public Polling and On-site Assessment; and the judging is primarily based on six criteria, namely Reputation (Hong Kong, Mainland & overseas), Distinctiveness, Innovation, Quality, Image, as well as Environmental Performance and Social Responsibility.
Please browse BDC's official website (www.hkbrand.org) for more details of 2018 Awards and introduction of entry brands.